Publisher and content company Audio Network has partnered with Musiio to explore the power of Artificial Intelligence (AI) to improve customer service and delivery.
The publisher provides music for television, film and advertising via its network of composer and songwriter clients, and this deal will equip it with advanced search functionality to make tracks in its catalogue easier to find.
Singapore-based Musiio provides a new way of ‘listening’ to music at scale, searching up to one million tracks in under two seconds – helping Audio Network to respond faster to incoming music briefs.
Matthew Hawn, chief product officer at Audio Network, said: ‘Audio Network approaches AI carefully with regard to music. We view machine learning and AI techniques as instruments for extending human creativity, not something that replaces it.
‘Many AI tools for music are clever technology hacks in search of an actual problem to solve, but our partnership with Musiio for extending music search and recommendations is about solving real problems for our customers. Blending Musiio’s technology with our expert human curation will mean our artists and composers’ music is more accessible to more customers globally.’
Musiio chief executive and co-founder Hazel Savage added: ‘AI has been on the fringes of the music industry for the last few years, with talk of labels signing algorithms. But recently, more commercial and practical uses of this powerful computing technology have begun to surface.
‘This deal demonstrates how AI and technology companies like ours can work with a company like Audio Network, to protect everything that is great about the music industry, the personal touch, the knowledge of experts and also to create tools that let the team step up to the challenge of a huge and fast-growing industry.’